Project Overview
Lynette’s campaign incorporated strategic messaging and market positioning to challenge the Republican incumbent. Her existing brand focused on community and utilized greens and yellows to help her stand out from the reds, whites, and blues.
Industry
Political
Services
Art Direction
Graphic Design
Collaborators
- Campaign Manager: Aaron Hildreth
- Copywriter: Talan Tyminski
- Photographer: Scott Fineshriber
- Copy Editor & Campaign Advisor: Wendy Davis
Mailers
Several postcards and mailers with differing messages were sent to voters throughout the campaign season. These pieces were critical in spreading Lynette’s key messaging to target demographics.
Door-to-Door Marketing
A suite of deliverables was designed for door-to-door marketing. A-frame signs announced that Lynette was in the neighborhood and door signs were an effective leave-behind.
Paid Web Ads
Web advertisements were leveraged on strategic sites to promote Lynette’s campaign.
Campaigning is so stinking stressful and you just make everything so much easier, Alina. I can’t tell you how much your professionalism and phenomenal attitude mean to me. You have a true fan here!”
Lynette Wendel, Utah House of Representatives Candidate