SLCC Giving Day

  • Branding, Digital, Event
SLCC's second annual Giving Day was an omni-channel fundraising campaign supporting SLCC students. To bolster support, Tan France, Netflix's Queer Eye star and fashion icon, joined donors for a special Zoom discussion. Ultimately the 2022 Giving Day raised $308,240 in just 24 hours — surpassing the $100,000 goal.
The 2022 Giving Day website homepage on a laptop screen

Leveraging the heart element from Salt Lake Community College’s Annual Giving mark, the Giving Day identity not only leverages the brand recognition, but also supports the year-round fundraising efforts of SLCC staff.

2022 Giving Day mark
Mockup of Tan France's tweet in support of SLCC's Giving Day
2022 Giving Day email newsletter design mocked up on a phone

Branded Messaging

Social media images were leveraged to promote the event on Facebook, Twitter, LinkedIn, and Instagram, and were featured on Tan France’s Twitter page to 478,500 followers.

Digital Donations

A micro-website with ten webpages supported online donations throughout the day while informing viewers of the event and the various projects one could support.

A mockup of four main webpages from the 2022 SLCC Giving Day website
A mockup of the 2022 SLCC Giving Day website homepage

Video Produced by Matt Whittaker

2023 Silver Circle of Excellence Award

Council for Advancement and Support of Education

Contributors

  • Art Direction, UI Design & Graphic Design: Alina Osika
  • Project Management: Trina Polta
  • Event Planning: John Fackler
  • Tan France Zoom Event Planning: Marilee Dunn
  • Website Build: Blackbaud
  • Email Newsletter Build: Luminate