Energy Collection

  • Digital, Environmental, Print
The Energy Collection is a celebration of Colorado State University's Find Your Energy campaign and invites students to showcase their unique energy through bright, branded apparel and merch.
Three people in Colorado State University branded apparel stand in front of a branded window cling

The Energy Collection, a curated collection of apparel and merch available at the Colorado State University Bookstore, brings the CSU brand to life in a new and vibrant way. Featuring bright colors and playful textures, the collection encourages staff, students, and family to rep the CSU brand and their own unique energy.

A purple shirt with the text "Find Your Energy" next to the CSU Ram's Head symbol
A white shirt with the text "Find Your Energy, Colorado State University" next to the shape of Colorado with a heart where Fort Collins is located
A blue shirt with the CSU Ram's Head symbol in the center and half- and quarter-circles reverberating around it
A green hoodie with the CSU Ram's Head symbol in the center and half- and quarter-circles reverberating around it
A person wears a purple shirt with the word "Energy" on it while holding a green tumbler with a Ram's Head and a brushstroke
A person wears a dark green hoodie with a Ram's head surrounded by circle segments holds a green suitcase with a striped luggage tag with two hands
A person wearing a blue shirt holds a dark green mug with the words "Find your energy"
Two hands holding a white branded mug and a clear branded water bottle
A mockup of three posters. Each poster has a person wearing branded apparel with a brushstroke swirling around them and the text "The Energy Collection" at the top
A mockup of a phone with five social images featuring apparel and merchandise from the Energy Collection
A photographer takes a photo of a group of people on a white backdrop behind various lights and photography equipment
Two women seen from overhead smoothing wrinkles from a purple shirt
A point-of-purchase display with three hexagonal tables and lots of branded merchandise
A point-of-purchase display with branded apparel and merchandise
A display case with two mannequins wearing branded apparel surrounded by shelving units with branded merchandise
A mannequin wearing branded apparel next to a shelving unit with branded merchandise
A mannequin wearing a branded hoodie next to a shelving unit with branded merchandise
A woman wearing a blue shirt, jeans, and lime green sunglasses leans on a stair railing

Contributors

  • Creative Direction: Marcelo Plioplis
  • Art Direction: Alina Osika
  • Graphic and Environmental Design: Millie Mac Doan
  • Videography: Ben Ward
  • Photography: Joe Mendoza
  • Photo/Video Support: John Cline
  • Project Management: Darin Sanders
  • Find Your Energy Campaign Development: 160/90