CSU MarComm Summit

  • Branding, Environmental, Event
CSU’s second annual MarComm Summit was a one-day conference for 150+ campus communicators to come together to learn about the university’s strategic marketing goals for the coming academic year.
Renew MarComm Summit identity

Leveraging a Bauhaus-inspired logo in CSU brand colors, the “Renew” MarComm Summit showcased a fun, energetic vibe that elevated the one-day conference.

Renew MarComm Summit wayfinding design mocked up on two sandwich boards
A group of people standing on a balcony wearing Renew MarComm Summit branded shirts
A group of people sitting at tables in front of large wall graphics

Environmental Graphics

The Bauhaus feel was translated to environmental graphics, allowing the event branding to come to life. Designs included wayfinding, building graphics, and a five-panel vinyl wall cling that displayed the team’s work from the prior year.

A six-panel TV screen with MarComm Summit branding
A woman with a Renew MarComm Summit shirt walks between two welcome pull-up banners with Renew branding
Two people with backpacks on walk up a staircase with MarComm Summit branding on the risers

Stage Design

The stage design incorporated two digital screens, a raised platform with podium and backdrop, and accent LED cubes.

A flat mockup of the stage design for the MarComm Summit
Two women stand on a branded stage behind a podium
A crowd of people sit at or stand around tables in front of a large, branded stage

2023 Silver Award

Educational Advertising Awards

Contributors

  • Art Direction & Identity Design: Alina Osika
  • Project Management: Emily Kilburg
  • Event Planing: Linds McKittrick
  • Graphic Design: Tony Balke
  • Concepting Support: Millie Mac Doan