CHHS Visual Brand Language

  • Branding, Digital
The College of Health and Human Sciences at Colorado State University trains students to improve health and well-being in all aspects of the human experience. The CHHS Visual Brand Language is a sub-brand of CSU's Find Your Energy brand campaign, launched in August 2023.
A mockup of an iPad with a graphic for the CHHS Visual Brand Language on the screen consisting of several photos in circles with the text "We don't just talk about making a better world. We're actively creating one every day."

The CHHS Visual Brand Language pairs elements of CSU’s Find Your Energy brand campaign with new design elements unique to the college.

Three branded designs for the CHHS Visual Brand Language

Branding

The CHHS Visual Brand Language focuses on circles (representing whole well-being) and building blocks (representing good health as the foundation for the human experience).

Custom iconography, stylized headlines, and circular linework further differentiate CHHS’s VBL from other CSU colleges.

A mockup of an iPad with a graphic for the CHHS Visual Brand Language on the screen surrounded by seven other designs
Twenty icons for the CHHS Visual Brand Language with linework in white and offset shaded shapes in light green

Interactive PDF

The CHHS Visual Brand Language is packaged as an interactive PDF, complete with brand examples, instruction pages, and links to helpful resources.

Three designed pages from the CHHS Visual Brand Language interactive PDF
Seven designed pages from the CHHS Visual Brand Language interactive PDF
View the PDF

Contributors

  • Creative Direction: Marcelo Plioplis
  • Art Direction & Graphic Design: Alina Osika & Jarad Heintzelman
  • Graphic Design: Wendy Brookshire, Doug Garcia & Kerry Fannon
  • Project Management: Dee Heron
  • Messaging Strategy: 160/90